Everyday that I have my phone on me,(which is everyday), I am exposed to some sort of media.  Access to media has also become easier than ever.  Everyday I will either receive a sportcenter update, or see an advertisement on Facebook but its almost inevitable that you see some form of media throughout your day.  The bad problem about this is that not all media is telling the truth.  Magazines and companies such as TMZ are always looking for information to exploit, and are sometimes willing to change information in order to get more publicity.  This is also the reason why its common to hear now a days that people do not read the newspaper anymore since a lot of information is falsified.  Its also important to pay attention what your political party is when watching the news.  Some news channels have been accused for favoring certain political parties such as FOX being accused for being biased in favor of the Republican party.  Although people are against misleading information, from a different perspective this type of information could be what helps the economy.  If the media instills thoughts into minds which makes "the people" frantic, they will continue to take precautions from the information they hear.  For example, the flu shot is publicized to keep people safe from common viruses during cold seasons.  At the same time, there are people who do not listen to the media and think flu shots are almost pointless.  Its up to you to pick what you believe in today's media

Marketing Techniqies

This week I have been informed on many marking strategies.  Businesses rely on useful marketing techniques so that they are able to make the consumers happy.  Businesses like these include my job (Costco) which relies on making the consumer happy no matter what so that they come back.  Before I started working at Costco, I thought making a trip there more than once a week would cause a heart attack.  After working there for about a year now, I've wondered why there are people who come as often as four or five times a week.  A clever marketing strategy I found out my work uses is to constantly move items around throughout the store.  Whenever Costco members would ask me why we would move certain items to, I would have no answer for them making me feel ignorant.  Finally I found out that constantly moving items around throughout the store will cause someone to walk in circles for hours trying to find what they want.  While they are spending hours looking for the one item they want, they walk past newer items that were strategically placed there to make someone pass it and perhaps take it home with them.  The more people walk around the store, the more they get to look at all the new seasonal items rather than seeing the same items in the same spot.  Therefore, people see new things and if they like it, they take it home with them.